Assignment #1- Business Card

Well starting this assignment, I thought about making my own business card for when I go on interviews, but I kind of think that would be cheesy. My friend recently got business cards are her job at an apartment complex, and I didn't really understand the design on it. Here is a picture:

Before

I don't really understand the man/statue thing and it has a lot of different colors going on. Just for the text, there are 3 different colors: yellow, red, and white. I think it would be better to condense it to one or 2 colors. In my redesign I did one color. I don't understand why the URL is a different color from everything else. Seems kind of random. It might just be the English major in me, but I hate when proper names are not capitalized. I'm sure that was a style they were going for, but I don't like it.

After
Front

Back

I liked this design because of the grouping of content. The blue at the top blocks off to show that's the name of the apartment complex, which is one of the most important parts on the card. The pale green that covers most of the card is carried up to the font color of the apartment's name. Then the rest of the card is grouped nicely with the pale green color and is staggered into 4 groups: name/title, URLs, address, and phone/fax numbers. Anything that is on the left or right is aligned to whichever side it is closest to. My friends name and the name of the apartment complex are the same size because they are the most important parts of the card. Then, all of the rest of the card is the same size. Everything is the same font which is nice repetition. Also, everything that is grouped together is not more than 2 lines long. The logo on the top left corner is very simple and kind of goes along with the apartment theme; it is suppose to be buildings. I like on the back of the card that they stayed with the same colors, size, and font. I just kept it simple with the name of the apartment complex and the URL to find more information about the apartments. Overall, I like this template of business cards because of it's grouping, colors, and fonts. Everything is easy to read and flows well together.