Repetition- I think this is an important concept because looking at a document that has a million different colors and fonts going on is a bit confusing and hard to look at. Having words the same font and boldness can create unity between them. Like in the example on page 52, the business card has the name of the business and the phone number bold to unify them and amplify their importance. Repetition helps with grouping things together, which is also an important concept. Repetition can include bullets, numbers, boldness, fonts, colors, etc. The purpose of repetition is to unify and add visual interest
Contrast- This is an importance concept because it makes your document stand out from the rest. Using colors and lines to help group things together makes documents more easy to read and understand what is going on at a glance. Using different fonts and colors make the document more fun to read and people will be more willing to pick it up and read. I really like when the examples used washed out images in the backgrounds. It really makes them look better and stand out from the boring examples. The important concept about contrast is to create an interest on the page.
Alignment- This is important because it helps keep documents organized and together. For paragraphs easy to read, keeping them left-aligned is best. making things center aligned makes the reader have to go to different points each line, making it unpleasant to read. One of the few times left-aligned is bad is when there is a picture on the right, making awkward spaces between the edge of the picture and the text. The basic purpose of alignment is to unify and organize the page.
Good points, all, Sarah. Repetition is crucial with some documents, such as multipage documents, but it can be helpful even in single page documents, like businesscards. Contrast is very important, as you say, in materials that are meant to be read quickly. I especially like white text in black as a heading or border, for very clear contrast. Works well with photocopies. Looking forward to seeing how you discover issues related to rhetoric, as an example, with alignment.
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