Page Design

Page Design has three perspectives: Perception, culture, and rhetoric.

People like to look at documents that have consistent figures on a ground. Having clean, consistent edges on the pages identify the text within our line of vision. We also see figures on pages. there's a design object we recognize as where text goes, text field. We recognize smaller areas like paragraphs and headings. we also see some areas in the text field that take as separate graphic elements. We also have to consider someone's culture. For example, now-a-days the sender has to pay for the postage and the amount of papers in the envelope doesn't really matter. Back in the day, they charged per paper and the receiver had to pay the postage. People got clever and would use a technique called crossing. This is where they would make a grid by writing on a page normally, then turning it horizontal and write more. Another example is people in foreign countries. American's read left to right, where China reads right to left. Also, when deciding on page design ideas, we need to consider the rhetoric. For example, page design can promote an ethos that reflects well on the client, matches the purpose, sets a tone for the document, and encourages users to use it. As designers, we need to figure out who our target audience is, and design the page around that.