For this redesign, I decided to do a Valentine's Day Google logo. Google is infamous for changing their logo on the home page for holidays or just random facts about that day. Valentine's Day is on Monday so I found this redesign to be fitting. Here is the classic Google logo:
Here is my new Valentine's Day logo:
Contrast- I looked at some older Google logos that they have done just to get an idea of what they look like/do for design. I noticed that sometimes, the lower case "g" is the only letter that is completely different. I think it's obvious that the hearts are "O"s because that's a common thing people do in cutesy designs for Valentine's Day. The "g" takes a little more imagination. I think Cupid is very symbolic part of Valentine's Day and everyone thinks of Cupid. So, I made Cupid stand out more by having him be other colors besides shades of red. I will say that Cupid turned into more of a pain than I was expecting. He was originally black and white and I figured that would be a quick-fix by just using the paint bucket in Paint. Wrong. Doing that, made the paint blotchy and I had to go into Photoshop and color in every pixel around every edge. Then, when I shrank it down, it made it pixelized and I had to touch it up, yet again. I have a copy of the originally colored Cupid. If you zoom in on this one, it is very pixelized.
Repetition- I looked up past Valentine's Day logos for Google, and I found one that was in all red. I cropped out the "G" and "e" so that I would for sure get the right font and size for the logo. I then took the same color of the hearts and put them as the color of Cupid's tongue, and edited the arrow to match the same one that Cupid is holding.
Alignment- I made sure to keep everything in-line, down to the pixel. I drew a line from the bottom of the "G" and lined the bottom of the first heart, and the bottom of the "e." I would have lined up the bottom of the rose too, but I think it would have made it awkward looking sticking up past everything else so far. I like that it is in the center of everything and makes Cupid look like he's not down as far. Also, I tried shrinking the rose down and it made it really pixelized again and if I tried filling it in, it would be a black rose. I then lined up the top of the hearts with the top of Cupid's head. Again, I thought lining up the top of Cupid's bow would make it look like he was hanging down too low.
Sarah--Pretty good analysis here, but at 476 words you had room for a few more points for your 500 word length minimum. I have zoomed in, as you say, and I can see it is pixelized. This is problematic, as that contrasts poorly with the very sharp G and e in Google. Need consistency. Good coloring, clever thought with the two hearts as OO in Google. Good work on alignment and in thinking about the relationship between the arrow in the bow and the other arrow in the hearts and how those interact. Could have looked more for hearts and a cupid that were more well defined. See http://www.google.com/images?hl=en&source=imghp&biw=1280&bih=841&q=hearts+with+an+arrow+through+it&gbv=2&aq=f&aqi=g1&aql=&oq= and http://www.google.com/images?hl=en&biw=1280&bih=841&gbv=2&tbs=isch%3A1&sa=1&q=cupid&aq=f&aqi=g10&aql=&oq=
ReplyDeleteSometimes searching, too, for EPS graphics, encapsulated postscript, helps.